Effective Presentation

Effective presentation is defined by its impact on the target audience. Early on in the project, the designer must decide on what is the kind of impact he is looking for or better yet what is the kind of impact the client is looking for.

I spoke to a real estate broker, a completely non-technical guy, and his concern was rather common to most client. He said that most artists are egocentric when coming up with the design. They think more of what they want to show rather than thinking what the client wants to show. Now I believe that an effective presentation will have to deal with this type of communication problem with the clients. The video production team should work closely WITH the client, not FOR them.

Sure at one point you might think that what the client wants is a bit crappy but clients are clients. You have to put aside some of the things you believe in and let the client have it their way. However, if you know that the design is not going to work 100%, that's the time you point out a potential error. And you could only push a client so much with what you think is an effective presentation.

Moreover, one of my friend artist who have been in the business for quite some time now, said that as an artist you must know what your client wants and translate it to their audience in such a way that make sense and make the most effect. You will act as the mediator of information the client wants to relay, if the audience did not "get it" it's the artist's fault.

An effective presentation deals more with communicating the idea than producing a design. The more time you spend with the client taking out information of what they want to say will save you more time and money in the production in the long run.

Here is one of the video's that I did for a University. It tells a story of how it would be like to be in it [the university]. It's a bit lengthy but I hope you enjoy watching it.