I've been asked so many times about the term 'motion graphics'. And as an artist, it's hard to establish a business when your client doesn't know about what you sell in the first place. I was losing business with the term so much that I actually changed my services from 'motion graphics' to 'avp production' which is more understandable but not exactly the term I wanted to use.
So what is motion graphics exactly. How different is it from other videos? Simply put, it is 'Graphics in motion'. A sub-branch of the graphics industry concentrating on moving graphics. Now, it's not just available on screen, is can also exist as one of the manually powered technology such as thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flip book, which I might probably discuss in length in the future. But suffice to say, it's a world where graphics move.
One of the thing I like about motion graphics is its ability blend into any field. You can have it on film, broadcast, television, avp, presentation, etc. Watch one of this funny clips I did for one of my clients. They wanted to show how hard it is for a midwife to do a home service.
Needless to say, motion graphics has been very active since the digital age where producing and publishing your work becomes easier.
Tuesday, February 10, 2009
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