Infomercial came from "information" and "commercial". It has been typically used in television to advertise a product. It lasts from as short as one minute to as long as a whole program with the intention of persuading the viewer into something. Lately, the idea has been used to replace "sign-off" in off peak hours of television (2am-6am) keep viewers who can't sleep at night. Here is an example of infomercial.
Infomercial is a form of advertisement. Some advertisers might downplay it a bit by introducing the product through a talk show style, an interview, revolving around a story, but it is still advertising, nonetheless.
One of the most salient points in an infomercial is its purpose to persuade into an action. It might be to buy the product or believe into a concept, but regardless of its purpose, it is the response of the audience that measures its effectiveness. Thus it is also considered as a form of "direct response marketing".
Because of its nature, it employs tools such as catchy phrases, repetition of words and ideas, incorporating celebrities, scientist and public well-known figures to gather positive response from the audience.
Thursday, February 12, 2009
Video Marketing
Since the explosion of online videos, video marketing has been used as a tool in sales. YouTube has been very good at this. With millions of viewers and subscribers, it is now the best way to market your product through videos. Just upload your video and in minutes, you are live and available for the world to see!
However, uploaded videos sometimes don't get the effects they need. Thus video marketing fails. The best way, I think, to influence your audience is to attack them indirectly with your product. watch how the following video.
See how effective that was? In less than a minute, he puts his message across and you will want to buy the product.
Other times, the more subtle it is, the more effective. Watch this following video and get hooked with the beat.
It was a video marketing tool by www.parrygripp.com who created the music. Now it is not directly implied in the video, unlike most video marketing strategies, that you should go and check out their website. However, the subtlety of the style, in one way or another, will tempt you to go to their website and check out other stuffs that they have.
When you get the idea and start driving traffic, then your video marketing has been effective. But regardless of the results and with the internet revolution still going stronger, video marketing will be the tool of tomorrow.
However, uploaded videos sometimes don't get the effects they need. Thus video marketing fails. The best way, I think, to influence your audience is to attack them indirectly with your product. watch how the following video.
See how effective that was? In less than a minute, he puts his message across and you will want to buy the product.
Other times, the more subtle it is, the more effective. Watch this following video and get hooked with the beat.
It was a video marketing tool by www.parrygripp.com who created the music. Now it is not directly implied in the video, unlike most video marketing strategies, that you should go and check out their website. However, the subtlety of the style, in one way or another, will tempt you to go to their website and check out other stuffs that they have.
When you get the idea and start driving traffic, then your video marketing has been effective. But regardless of the results and with the internet revolution still going stronger, video marketing will be the tool of tomorrow.
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