Promotional Video Production

Promotional Video Production is one way of introducing a product to the market. This helps the audience with their buying decision. But of course, there is more room to influence the audience.

A well produced promotional video production starts of with a good storyboard. Without a well planned storyboard, production will go out of bound most of the time in terms of budgets, schedules, and concept. There is nothing worst than ending up with a video that didn't come out how you actually expected it.

Casting calls are important as the concept will be well supported by competent actors and actresses. It is also important in promotional video production to find a convincing actor to play the role. This requires a keen sense to the details as to how the actor will look on screen. Some actors look older than their age, some look more intelligent than they are, some are more suitable for kiddie roles even if they are old. Things like these should be put into consideration when choosing your cast.

Location is one of the most over looked by amateurs. Concentrating more on the concept and actors, they often take the background for granted which is a very subtle error that audience don't really take notice but is perceived as "amateurish." It is important to take note in a promotional video production that location supports the scene in a lot of ways.

Directing is one of the hardest part in a promotional video production. Here is where all the concept, casting, and storyboard will merge into one scene that the director must control. How the overall theme is being perceived is the responsibility of the director and therefore a critical part of the whole production.

I recently joined a contest from Universal Robina Corporation with their Cream-O product. This entry placed 2nd and won my daughter a digital camera. I learned from this promotional video production that there are certain things in life that you cannot control, one of them would be your 4-year old daughter, your big dog, and the weather. Enjoy watching the clip.