Corporate Video Production

Corporate video production is a service that most businesses must look into as a way of promoting. Yes, fliers still works but imagine the impact of your product if they can see it on the big screen, animated and alive. Wouldn't it be nice to present side by side against your competitor while your client is hooked to your video presentation and your competitor is still having a problem putting his point across? Believe me, most of the clients don't read brochures, I don't. I'll look at it for two seconds, and if nothing catches my attention, I'll throw it into the nearest bin. What a way to waste the artist's time, the supplier's ink and paper, and of course your money!

Now, think about the fact that majority of the population watches television. They are wired to be subconsciously influenced by this. That's is why they pay big money to television commercials, it gives them the results they need. How would you like to get the results YOU NEED? How would you like to subconsciously influence your market into buying your product? Why not consider a corporate video production now?

Can you see the logic in this? There is actually a process in getting them to buy and I'll explain the process for you backwards. Before they actually buy your product, you have to convince them that they need it right? Before you can convince them you have to get them curious enough to get to see your product. And the longer they stay interested, the longer time you'll have to convince them. Lastly, you have to get their attention and that's the hardest part of the equation. Now this is where corporate video production comes in.

Corporate video production catches the attention quickly because it's not so hard to move your eyes and watch the screen... Unlike brochures, this takes more effort to read and look into. You have to actually be looking for a specific product before you scan through the brochure. Attention problem, now solved. Secondly, you have to present to them your product in a way that keeps them curious and interested and there is no other way to do that but through a media that is both visual and audible. On the other hand brochures are a little limited to the visual which also limits your persuasion tactics. Lastly, convincing them to buy is a lot easier through videos, it's hard to throw it in the bin in the first place, and it's hard not to look at it. When you see something moving, you are compelled to look at it... Why don't you take a look at this video I made for a well-known university and decide for yourself how effective the strategy is.



If you are convinced that it is indeed effective, send me an email at kaimeerah@yahoo.com. We can talk about your needs and produce a convincing presentation for your client. Do not waste time on brochures that will end up in a bin, consider corporate video production as a better alternative to get your point across!