Promotional Video Production is one way of introducing a product to the market. This helps the audience with their buying decision. But of course, there is more room to influence the audience.
A well produced promotional video production starts of with a good storyboard. Without a well planned storyboard, production will go out of bound most of the time in terms of budgets, schedules, and concept. There is nothing worst than ending up with a video that didn't come out how you actually expected it.
Casting calls are important as the concept will be well supported by competent actors and actresses. It is also important in promotional video production to find a convincing actor to play the role. This requires a keen sense to the details as to how the actor will look on screen. Some actors look older than their age, some look more intelligent than they are, some are more suitable for kiddie roles even if they are old. Things like these should be put into consideration when choosing your cast.
Location is one of the most over looked by amateurs. Concentrating more on the concept and actors, they often take the background for granted which is a very subtle error that audience don't really take notice but is perceived as "amateurish." It is important to take note in a promotional video production that location supports the scene in a lot of ways.
Directing is one of the hardest part in a promotional video production. Here is where all the concept, casting, and storyboard will merge into one scene that the director must control. How the overall theme is being perceived is the responsibility of the director and therefore a critical part of the whole production.
I recently joined a contest from Universal Robina Corporation with their Cream-O product. This entry placed 2nd and won my daughter a digital camera. I learned from this promotional video production that there are certain things in life that you cannot control, one of them would be your 4-year old daughter, your big dog, and the weather. Enjoy watching the clip.
Monday, February 16, 2009
Sunday, February 15, 2009
Multimedia Presentations
Multimedia Presentations are more effective than ordinary presentations. A lecture, for example, is quite boring for somebody who uses his creative side of the brain. Facts and words are not that appealing to them, thus, the presentation will fail its purpose. Moreover, kids would also find it difficult to understand lectures because they are naturally susceptible to visual inputs. This is where multimedia presentation comes in.
Option to display words, pictures, and use sounds gives multimedia presentations an edge when it comes to putting your message across because it is better understood. Unlike lectures, words are subject to ambiguity and misinterpretation depending on the context it is used, if it is understood at all. Using pictures and sounds gives supports the message of the whole subject eliminating the risk of misinterpretation.
The multimedia presentation above is a perfect example of how words, pictures, and sounds combine together to form a very different learning experience. You will also notice redundancy which may or may not help depending on how you use it. But generally, redundancy keeps the message reinforced. Also you will notice that it was presented in a very personalized manner. The artist's visual style and color used give the presentation a personality, which is equivalent to the presenter's way of delivering the message. However, you presenters are not consistent with how they deliver. There are factors like self-esteem, motivation, and confidence that affects how the message is delivered. Unlike multimedia presentation, it is consistent in every way.
Although there are still disadvantages using multimedia presentations, the benefits still outweighs it. Given its consistency and ability to deliver message quite well, consider this as your first choice when presenting.
Option to display words, pictures, and use sounds gives multimedia presentations an edge when it comes to putting your message across because it is better understood. Unlike lectures, words are subject to ambiguity and misinterpretation depending on the context it is used, if it is understood at all. Using pictures and sounds gives supports the message of the whole subject eliminating the risk of misinterpretation.
The multimedia presentation above is a perfect example of how words, pictures, and sounds combine together to form a very different learning experience. You will also notice redundancy which may or may not help depending on how you use it. But generally, redundancy keeps the message reinforced. Also you will notice that it was presented in a very personalized manner. The artist's visual style and color used give the presentation a personality, which is equivalent to the presenter's way of delivering the message. However, you presenters are not consistent with how they deliver. There are factors like self-esteem, motivation, and confidence that affects how the message is delivered. Unlike multimedia presentation, it is consistent in every way.
Although there are still disadvantages using multimedia presentations, the benefits still outweighs it. Given its consistency and ability to deliver message quite well, consider this as your first choice when presenting.
Thursday, February 12, 2009
Infomercial
Infomercial came from "information" and "commercial". It has been typically used in television to advertise a product. It lasts from as short as one minute to as long as a whole program with the intention of persuading the viewer into something. Lately, the idea has been used to replace "sign-off" in off peak hours of television (2am-6am) keep viewers who can't sleep at night. Here is an example of infomercial.
Infomercial is a form of advertisement. Some advertisers might downplay it a bit by introducing the product through a talk show style, an interview, revolving around a story, but it is still advertising, nonetheless.
One of the most salient points in an infomercial is its purpose to persuade into an action. It might be to buy the product or believe into a concept, but regardless of its purpose, it is the response of the audience that measures its effectiveness. Thus it is also considered as a form of "direct response marketing".
Because of its nature, it employs tools such as catchy phrases, repetition of words and ideas, incorporating celebrities, scientist and public well-known figures to gather positive response from the audience.
Infomercial is a form of advertisement. Some advertisers might downplay it a bit by introducing the product through a talk show style, an interview, revolving around a story, but it is still advertising, nonetheless.
One of the most salient points in an infomercial is its purpose to persuade into an action. It might be to buy the product or believe into a concept, but regardless of its purpose, it is the response of the audience that measures its effectiveness. Thus it is also considered as a form of "direct response marketing".
Because of its nature, it employs tools such as catchy phrases, repetition of words and ideas, incorporating celebrities, scientist and public well-known figures to gather positive response from the audience.
Video Marketing
Since the explosion of online videos, video marketing has been used as a tool in sales. YouTube has been very good at this. With millions of viewers and subscribers, it is now the best way to market your product through videos. Just upload your video and in minutes, you are live and available for the world to see!
However, uploaded videos sometimes don't get the effects they need. Thus video marketing fails. The best way, I think, to influence your audience is to attack them indirectly with your product. watch how the following video.
See how effective that was? In less than a minute, he puts his message across and you will want to buy the product.
Other times, the more subtle it is, the more effective. Watch this following video and get hooked with the beat.
It was a video marketing tool by www.parrygripp.com who created the music. Now it is not directly implied in the video, unlike most video marketing strategies, that you should go and check out their website. However, the subtlety of the style, in one way or another, will tempt you to go to their website and check out other stuffs that they have.
When you get the idea and start driving traffic, then your video marketing has been effective. But regardless of the results and with the internet revolution still going stronger, video marketing will be the tool of tomorrow.
However, uploaded videos sometimes don't get the effects they need. Thus video marketing fails. The best way, I think, to influence your audience is to attack them indirectly with your product. watch how the following video.
See how effective that was? In less than a minute, he puts his message across and you will want to buy the product.
Other times, the more subtle it is, the more effective. Watch this following video and get hooked with the beat.
It was a video marketing tool by www.parrygripp.com who created the music. Now it is not directly implied in the video, unlike most video marketing strategies, that you should go and check out their website. However, the subtlety of the style, in one way or another, will tempt you to go to their website and check out other stuffs that they have.
When you get the idea and start driving traffic, then your video marketing has been effective. But regardless of the results and with the internet revolution still going stronger, video marketing will be the tool of tomorrow.
Tuesday, February 10, 2009
Motion Graphics
I've been asked so many times about the term 'motion graphics'. And as an artist, it's hard to establish a business when your client doesn't know about what you sell in the first place. I was losing business with the term so much that I actually changed my services from 'motion graphics' to 'avp production' which is more understandable but not exactly the term I wanted to use.
So what is motion graphics exactly. How different is it from other videos? Simply put, it is 'Graphics in motion'. A sub-branch of the graphics industry concentrating on moving graphics. Now, it's not just available on screen, is can also exist as one of the manually powered technology such as thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flip book, which I might probably discuss in length in the future. But suffice to say, it's a world where graphics move.
One of the thing I like about motion graphics is its ability blend into any field. You can have it on film, broadcast, television, avp, presentation, etc. Watch one of this funny clips I did for one of my clients. They wanted to show how hard it is for a midwife to do a home service.
Needless to say, motion graphics has been very active since the digital age where producing and publishing your work becomes easier.
So what is motion graphics exactly. How different is it from other videos? Simply put, it is 'Graphics in motion'. A sub-branch of the graphics industry concentrating on moving graphics. Now, it's not just available on screen, is can also exist as one of the manually powered technology such as thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flip book, which I might probably discuss in length in the future. But suffice to say, it's a world where graphics move.
One of the thing I like about motion graphics is its ability blend into any field. You can have it on film, broadcast, television, avp, presentation, etc. Watch one of this funny clips I did for one of my clients. They wanted to show how hard it is for a midwife to do a home service.
Needless to say, motion graphics has been very active since the digital age where producing and publishing your work becomes easier.
Monday, February 9, 2009
Video Production Service
Video production service is where I started in the business. At first I wanted to express my ideas and thoughts about things through videos. But soon after that, it started to become something that people are appreciating me. They started to laugh and smile on my videos that it made me feel great. You have no idea how to produce a quality video unless you've experienced that sense of fulfillment even though you've had several sleepless nights.
When they started appreciating my work, business came in quite often, and this was like highschool. Days that I was suppose to be studying turned out to be production schedules for friends and clients. Sleepless as I was, I still loved it! I loved it so much that I was out of the classroom for activities most of the time.
As I became more and more sophisticated in producing videos, more and more business came in. But it didn't take too long before I got bored... really bored. All clients seem to be wanting the same thing. I didn't have the business sense then to delegate some of the work and still earn from it. In my mind, it was just plain simple, it didn't excite me anymore so I have to dump it. Nevertheless, I still continued my video production service in a different way.
'In a different way' for me means that I have to both get excited about every project and stand out from everybody else... my competition. As an experiment, one of my risk-taking client suggested that on her 18th birthday, I want my life story told in a 'different way'. So I created this video for her which was actually a step further my career since I'm starting to explore story telling through videos. Please watch and enjoy this (weird) video.
Regardless of what happens to the industry, I guess my edge in video production service is my ability to adapt to changes and find ways to become different.
When they started appreciating my work, business came in quite often, and this was like highschool. Days that I was suppose to be studying turned out to be production schedules for friends and clients. Sleepless as I was, I still loved it! I loved it so much that I was out of the classroom for activities most of the time.
As I became more and more sophisticated in producing videos, more and more business came in. But it didn't take too long before I got bored... really bored. All clients seem to be wanting the same thing. I didn't have the business sense then to delegate some of the work and still earn from it. In my mind, it was just plain simple, it didn't excite me anymore so I have to dump it. Nevertheless, I still continued my video production service in a different way.
'In a different way' for me means that I have to both get excited about every project and stand out from everybody else... my competition. As an experiment, one of my risk-taking client suggested that on her 18th birthday, I want my life story told in a 'different way'. So I created this video for her which was actually a step further my career since I'm starting to explore story telling through videos. Please watch and enjoy this (weird) video.
Regardless of what happens to the industry, I guess my edge in video production service is my ability to adapt to changes and find ways to become different.
Friday, February 6, 2009
Effective Presentation
Effective presentation is defined by its impact on the target audience. Early on in the project, the designer must decide on what is the kind of impact he is looking for or better yet what is the kind of impact the client is looking for.
I spoke to a real estate broker, a completely non-technical guy, and his concern was rather common to most client. He said that most artists are egocentric when coming up with the design. They think more of what they want to show rather than thinking what the client wants to show. Now I believe that an effective presentation will have to deal with this type of communication problem with the clients. The video production team should work closely WITH the client, not FOR them.
Sure at one point you might think that what the client wants is a bit crappy but clients are clients. You have to put aside some of the things you believe in and let the client have it their way. However, if you know that the design is not going to work 100%, that's the time you point out a potential error. And you could only push a client so much with what you think is an effective presentation.
Moreover, one of my friend artist who have been in the business for quite some time now, said that as an artist you must know what your client wants and translate it to their audience in such a way that make sense and make the most effect. You will act as the mediator of information the client wants to relay, if the audience did not "get it" it's the artist's fault.
An effective presentation deals more with communicating the idea than producing a design. The more time you spend with the client taking out information of what they want to say will save you more time and money in the production in the long run.
Here is one of the video's that I did for a University. It tells a story of how it would be like to be in it [the university]. It's a bit lengthy but I hope you enjoy watching it.
I spoke to a real estate broker, a completely non-technical guy, and his concern was rather common to most client. He said that most artists are egocentric when coming up with the design. They think more of what they want to show rather than thinking what the client wants to show. Now I believe that an effective presentation will have to deal with this type of communication problem with the clients. The video production team should work closely WITH the client, not FOR them.
Sure at one point you might think that what the client wants is a bit crappy but clients are clients. You have to put aside some of the things you believe in and let the client have it their way. However, if you know that the design is not going to work 100%, that's the time you point out a potential error. And you could only push a client so much with what you think is an effective presentation.
Moreover, one of my friend artist who have been in the business for quite some time now, said that as an artist you must know what your client wants and translate it to their audience in such a way that make sense and make the most effect. You will act as the mediator of information the client wants to relay, if the audience did not "get it" it's the artist's fault.
An effective presentation deals more with communicating the idea than producing a design. The more time you spend with the client taking out information of what they want to say will save you more time and money in the production in the long run.
Here is one of the video's that I did for a University. It tells a story of how it would be like to be in it [the university]. It's a bit lengthy but I hope you enjoy watching it.
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