Music Video Production

Music Video Production is easiest to understand in its basic sense. Widely used by bands and music artists to promote their songs, it's basically a combination of visuals and a single song played to its full length. Its first concept can take us as far as 1910, back then was known as musical short films, featuring bands, vocalists, and dancers. Later on followed by animated shorts, music videos where beginning to emerge as a new type of entertainment.

But what do you need in order to produce a music video? For me it'll be a camera, some editing skills, and a concept. Though most music video production concentrate on just displaying the artists nowadays, I still firmly believe that the video still has to communicate. A media that fails to communicate will hardly be recognized at all and will simply be a waste of time. Watch one of my music videos done for a client who has a fairly simple message. Lets see if I was successful in delivering the message or not.



Did you get the message? My client, then turning 18, was telling the audience how it is hard for her to express herself to other people when norms of the society or their family traditions tend to suppress her. She basically wants to be the little girl who enjoys life the way she wanted, not what others wanted for her.

With that music video production, I only had a concept, actors, and a video cam to work with. Of course, the quality has to suffer a bit, but with the purpose of the video, I think quality is not of priority but the message. She thanked me for it and we all had so much fun producing it.